Case Study

The Orthopaedic Group

How We Helped


Web Design

Video / Photo



Proxi PR

“Client review here.  Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Carla Caldwell, Founder
The Orthopaedic Group

Specialized care for foot & ankle, hand & elbow, joint replacement, pediatric and spine.

The Challenge

Proxi PR and The Orthopaedic Group asked us to help them modernize their brand and web presence.  They also needed a way to tell the amazing stories of life-changing surgeries their clinic was producing.


With attention to detail, we stayed true to their trusted brand while making subtle improvements to their brand identity and helping their marketing team solidify their brand assets across 13 locations.

The next step was to systematize the staff photography in order to maintain a congruent style for more than 50 physicians, PA’s, NP’s and therapists.

Six patient story videos have helped The Orthopaedic Group highlight both their excellent surgical team and also the amazing patient care they provide.

We were privileged to help The Orthopaedic Group elevate their presence and establish themselves as the top Orthopaedic clinic in their market.


Web Design

Custom Media

Graphic Design & Messaging