Case Study

Candella Services

How We Helped



Web Design


Video / Photo

Social Management

“Working with Bope Design is to be taken care of.  They came to each meeting prepared with questions and ideas, and thankfully were very patient as I wrestled through a process that was not easy for me.  They made sure I was comfortable every step of the way, and the resulting logos, website and other marketing has been better than I could have imagined!  I not only recommend them, but will keep working with them as well.”

Carla Caldwell, Founder
Candella Accounting Services
Accounting & Advisory Services That Bring Your Business To Light

The Challenge

Carla Caldwell, founder of Candella, needed to split her company into two businesses with similar but different offerings. Because of this, she needed a new name, branding and website design that would appeal to small businesses in need of Candella’s services. The new brand identity called for a professional and approachable feel, without being stuffy or daunting.

The Strategy

It was crucial to begin with a thorough understanding of Candella’s offerings, personality and ideal client. Once we knew the target, we were able to create a blueprint for moving forward.


We started by working with Candella to understand their business and rebranding goals. We then created a new logo and website design that reflected the new image. We also created videos and photography showcasing their services in a more professional light. Finally, we helped them launch their new brand with social media implementation.

Brand Identity

Web Design

Custom Media

Social Media